Thursday, July 17, 2008

Leading Change

There is a lot of talk about the need of change, but much less about

How To Lead Change

John Kotter presented his model of Leading Change in Harvard Business Review in 1996. In 2006 he slightly updated the model in his book Our Iceberg Is Melting - Changing and Succeeding Under Any Conditions.

I created a presentation about the model, which is rather simple and universal. It can be applied to any change - global or small.

Our Iceberg Is Melting - Changing and Succeeding Under Any Conditions


1. Create a Sense of Urgency.
Help others see the need for change and the importance of acting immediately.

2. Pull Together the Guiding Team.
Make sure there is a powerful group guiding the change— one with leadership skills, bias for action, credibility,
communications ability, authority, analytical skills.


3. Develop the Change Vision and Strategy.
Clarify how the future will be different from the past, and how you can make that future a reality.


4. Communicate for Understanding and Buy-in.
Make sure as many others as possible understand and accept the vision and the strategy.

5. Empower Others to Act.
Remove as many barriers as possible so that those who want to make the vision a reality can do so.

6. Produce Short-Term Wins.
Create some visible, unambiguous successes as soon as possible.

7. Don’t Let Up.
Press harder and faster after the first successes.
Be relentless with instituting change after change until the vision becomes a reality.


8. Create a New Culture.
Hold on to the new ways of behaving, and make sure they succeed, until they become a part of the very culture of the group.

Can you think of a change process where this model is not valid?